I went shoe shopping today. My workout shoes were killing me. So, off I went to DSW. As I attempted to try on as many pairs as possible before Elle started screaming, I stopped right in front of the Nike section. Hmmm. I am too pissed off at Tiger to even try them on. Weird. I knew that with each woman (up to #9 now) coming forward, I was disgusted. But, I never expected the gut wrenching reaction that I had when I was looking at shoes.
So what will the companies that use Tiger's image do? If most men don't care, they won't react. But, the only thing that would get me to try a Nike product or buy Gilette would be an Oprah endorsement and that ain't happening any time soon. As the weeks unfold and more tales are told, what will the sponsors do? I know that many people say it is Tiger and his wife's business. It is if you are a private person. When you start trying to sell me products and I am buying into your image, it becomes more complicated. I found that out as I bought my new Saucony running shoes.
And in case you are wondering, I beat my husband in the last two months of our weight loss competition. I am down about 15 lbs. from September 20. Yahooooo!!!!!
The Open Road
4 years ago